WhatsApp Introduces Usernames for Communication

WhatsApp started rolling out usernames for a limited number of users on July 18, 2026. This new feature allows users to communicate using their reserved usernames without having to display their phone numbers. According to WABetainfo, a portal specializing in new WhatsApp features, affected users will receive a notification in the messenger when their username is active. The feature was introduced a few weeks ago when WhatsApp enabled username creation for all users.

Until this point, users could only reserve their desired names but could not actively use them. With the current change, the way users share their contact information is significantly altered, which is also intended to strengthen privacy within the platform. Currently, only a very limited number of users can use their reserved usernames. These users can now communicate with other WhatsApp users as well as businesses without revealing their phone numbers. This could be particularly significant for users who wish to protect their privacy.

To check the status of their username, users need to open WhatsApp settings and tap on their profile area. It will indicate whether the reserved username is active. Users also have the option to change or delete their username at any time. If a username is deleted, the phone number will be displayed in existing chats again, unless the username is merely changed. The introduction of this feature could also impact how businesses interact with their customers via WhatsApp.

By enabling anonymous communication, businesses could better address their customers' needs without requiring them to disclose personal information. This could enhance user acceptance and trust in the platform. The rollout of usernames is gradual and is currently not available to all users worldwide. WhatsApp has not yet provided specific details on when the feature will be rolled out to all users. However, initial feedback from users who already have access to the feature indicates positive responses regarding privacy improvements.

WhatsApp has repeatedly emphasized that protecting its users' privacy is a top priority. The introduction of usernames could be seen as another step in this direction. The platform has already implemented various measures to enhance security and privacy, including end-to-end encryption and the ability to delete messages. The new feature could also influence the use of WhatsApp in certain regions where privacy is particularly important. Users in these regions may increasingly turn to the platform if they have the option to communicate anonymously.

The reactions to the introduction of usernames will therefore also depend on the varying privacy concerns in different countries. In recent years, WhatsApp has increasingly faced competition in the messaging service sector. The introduction of usernames could help make the platform more attractive and attract new users. The ability to communicate anonymously could particularly appeal to younger users who value privacy. The first users with access to the feature report that it is easy to use.

Once the username is active, a banner will appear in the chat list informing users that they can now use their username. This user-friendliness could contribute to the rapid adoption of the feature. WhatsApp plans to further expand the feature in the coming months and possibly make it available to a larger user base. However, the exact timeline for the global rollout is still unclear. The first steps towards anonymous communication have already been taken.

The introduction of usernames could also impact the marketing strategies of businesses that use WhatsApp for customer communication. WhatsApp has announced plans to further develop the feature in the coming months and possibly make it available to a larger user base.

The rollout of usernames is gradual and is currently not available to all users worldwide. The security vulnerability CVE-2026-1234 reportedly affects around 50,000 systems in Germany, according to the BSI.