WhatsApp Introduces Guest Calls in Browser

Meta has introduced a new feature for its messaging app WhatsApp that allows users to make video calls without a user account. These so-called guest calls enable users to invite people to a video chat who do not have a WhatsApp profile. The feature aims to increase the accessibility and user-friendliness of the platform. The introduction of guest calls comes at a time when many users are seeking flexible communication solutions. The ability to participate in a video call without registration could be particularly beneficial for casual users who do not interact with the app regularly.

Meta has emphasized that this feature is intended to lower the barriers to participating in video calls. Another planned step is the integration of WhatsApp with Google Calendar and Outlook. This integration is expected to be realized by the end of 2026 and will allow users to schedule video calls directly from their calendar applications. This could significantly simplify the organization of meetings and personal conversations. The guest call feature is enabled through a link sent to the invited individuals.

These individuals can then participate in the video call via their web browser without needing to download the app or create an account. With this strategy, Meta aims to expand its user base and promote interaction among users. The introduction of this feature could also impact competition in the video call service sector. Platforms like Zoom and Microsoft Teams offer similar functionalities, often with the requirement of a user account. WhatsApp could attract a broader audience through guest calls and position itself as the preferred platform for informal video calls.

Meta has previously implemented various features to enhance the user experience in WhatsApp. The introduction of guest calls is part of a broader strategy aimed at optimizing the app for a variety of communication needs. User reactions to this new feature will be crucial for its future success. The ability to participate in video calls without a user account could also be of interest to businesses that occasionally invite external partners or clients to meetings. The flexibility this feature offers could promote the use of WhatsApp in business contexts.

Meta has announced that guest calls will initially be available in selected markets before being rolled out globally. The exact availability and associated features will be communicated further in the coming weeks. Users can look forward to a simple and straightforward way to participate in video calls. The introduction of guest calls is another step in the evolution of WhatsApp, which continuously adapts to the needs of its users. Meta plans to further expand the app's functionality and add new features to enhance the user experience.

By the end of 2026, the new integrations with Google Calendar and Outlook are expected to be available. Meta has presented guest calls as part of its efforts to simplify communication and promote interaction among users. The feature could gain particular importance in times of remote work and virtual meetings. The introduction of guest calls is seen as part of a larger strategy by Meta aimed at establishing WhatsApp as a central communication platform. Users can look forward to further developments and improvements in the app. The integration with Google Calendar and Outlook is expected to significantly ease the scheduling of video calls. Meta has already conducted initial tests of the feature and plans to make it available to all users by the end of 2026.