Galaxus Deletes 380,000 Reviews Due to Manipulation

The Swiss online retailer Galaxus decided on June 10, 2026, to delete approximately 380,000 product reviews. This measure follows the discovery of manipulated reviews that have undermined the credibility of the platform. Galaxus is responding to growing criticism regarding the reliability of online reviews and aims to regain customer trust. The deletion of reviews affects a wide range of products on the platform.

In the future, only reviews from customers who have made a verified purchase will be permitted. This regulation is intended to ensure that only genuine experiences from buyers contribute to the reviews. Galaxus has announced that it will implement the new guidelines immediately. The decision by Galaxus is part of a larger trend in the e-commerce sector aimed at strengthening the integrity of product reviews. More and more companies are facing the challenge of identifying and removing fake or misleading reviews.

Experts estimate that up to 30% of online reviews could be manipulated. To enforce the new guidelines, Galaxus plans to implement technologies for purchase verification. These technologies are designed to ensure that only verified buyers can share their opinions on products. The platform will also increasingly rely on algorithms to detect and prevent suspicious activities. The deletion of reviews may lead to a short-term decline in the overall number of reviews on Galaxus.

However, in the long term, the company hopes to achieve greater credibility and thus increase customer trust. This measure could also encourage other online retailers to take similar steps. Reactions to Galaxus's decision are mixed. Some customers welcome the initiative as a necessary step to improve the quality of reviews. Critics, on the other hand, fear that the deletion of so many reviews will also affect legitimate opinions and limit choices for buyers.

Galaxus has announced that it will closely monitor the impact of the new guidelines and make adjustments if necessary. The company plans to regularly publish reports on the quality of reviews and customer satisfaction. These reports are intended to create transparency and strengthen users' trust in the platform. Galaxus's initiative could also have legal implications, particularly regarding the protection of consumer rights. Experts point out that the deletion of reviews may also bring legal challenges, especially if customers feel disadvantaged.

However, Galaxus has emphasized that the measure is in the best interest of customers and the platform. The new guidelines from Galaxus take effect immediately and will be further evaluated in the coming months. The company plans to analyze the results of the measures by the end of 2026 and make adjustments if necessary. "We are convinced that these measures are necessary to strengthen our customers' trust," said a spokesperson for Galaxus.