Meta Changes Terms of Service for Business Profiles

On October 28, 2026, Meta introduced new terms of service for business profiles, allowing the company to use its users' data for AI applications. These changes particularly affect the use of business profiles on platforms such as Facebook and Instagram. Users in the European Union now have one month to file objections against these changes. The new terms grant Meta the right to collect and analyze information from business profiles to enhance AI-driven services.

This includes, among other things, the development of algorithms to optimize advertisements and improve user experience. Critics fear that these practices could jeopardize user privacy. To contest the new terms, users in the EU must take action and submit their objections by November 28, 2026. Meta has announced that objections can be submitted through the settings of the respective profiles.

The exact steps for submitting an objection are outlined on Meta's official website. The changes come at a time when the regulation of AI and data protection in the EU is increasingly coming into focus. The General Data Protection Regulation (GDPR) imposes strict requirements on the processing of personal data, and Meta's new terms could conflict with these regulations. Experts warn that using AI based on user data without explicit consent could be problematic. Meta has previously faced similar challenges.

In 2023, the company was fined heavily in several EU countries for data protection violations. These new terms could further fuel legal disputes over data usage. Reactions to the new terms are mixed. While some users welcome the opportunity to use their data for personalized services, others express concerns about transparency and control over their information. The discussion about the ethical implications of AI usage in social media is expected to intensify.

Meta has emphasized that the changes aim to enhance user experience and offer innovative services. The company plans to gradually roll out the new features to ensure that users are adequately informed. Detailed information about the new AI features is expected to be released in the coming weeks. The deadline for objections ends on November 28, 2026.

Users who choose to opt out of the new terms should be aware that they may have to forgo certain features that rely on the use of their data. Meta has announced that the changes will take effect on December 1, 2026. The new terms from Meta could also impact the competitive landscape in the social media sector. Companies that rely on Meta's platforms may need to adjust their strategies to comply with the new requirements.

The reactions from advertisers and businesses will be crucial in understanding how these changes will affect platform usage. The discussion about the use of AI in social media will be further fueled by Meta's new terms. Experts are calling for clear regulation and transparency in data usage to regain user trust. The EU has already taken steps to regulate AI usage, and developments at Meta could serve as a test case for future regulations. In a statement, Meta explained that the new terms are necessary to keep pace with rapidly changing technologies. The company feels responsible for providing innovative solutions that meet users' needs. However, the exact impacts of the changes will only become apparent after the objection period expires.