Customs Flat Rate Increases Costs for Orders at Temu and Shein

Since the beginning of July 2026, many orders on the online platforms Temu, Shein, and AliExpress have become more expensive. The reason for this is a new customs flat rate imposed on goods from abroad. This measure particularly affects buyers in Germany and other EU countries who regularly order products from these providers. The customs flat rate was introduced to regulate the import of goods from non-EU countries and to ensure that the corresponding duties are actually paid. Buyers must now expect additional costs that can vary depending on the value of the goods.

This development has already led to an increase in prices on the mentioned platforms. To avoid the new costs, there are some strategies that buyers can employ. One option is to split orders into smaller packages. This way, the value per package can remain below the exemption limit for customs duties. This exemption limit is set at 150 euros for most goods in Germany.

Another tip is to carefully select shipping options. Some providers offer special shipping methods that may be duty-free or incur lower charges. Buyers should inform themselves about the various shipping methods and choose the most favorable option for them. Additionally, buyers can pay attention to selecting products that are stored in the EU. These items are not subject to the same customs regulations as goods shipped directly from non-EU countries.

This can help avoid additional costs. The new customs regulations also impact delivery times. Buyers should expect longer waiting times, as customs clearance is now part of the process. This could be particularly problematic for customers who rely on fast deliveries. Customs authorities have announced that they will increase inspections to ensure compliance with the new regulations.

Buyers should be aware that inadequately declared goods can lead to additional penalties. It is advisable to provide all required information accurately to avoid issues. The introduction of the customs flat rate has already led to a decline in orders on these platforms. According to a survey among users, 45% stated that they would shop less frequently at Temu and Shein due to the higher costs. This trend could have long-term implications for the business model of the providers.

The new regulations apply not only to orders from China but also to other countries outside the EU. Buyers should inform themselves about the specific customs regulations for the respective countries of origin to avoid unpleasant surprises. Customs authorities provide relevant information on their websites. The customs flat rate is part of a broader strategy by the EU to protect the internal market and create fair competition conditions. These measures could also be extended to other online platforms that sell goods from abroad in the future.

The EU Commission plans to regularly review and adjust the regulations. The new customs provisions have been in effect since July 1, 2026, and affect all orders placed after this date. Therefore, buyers should inform themselves in advance about the changes to avoid unexpected costs.